This year is quickly coming to an end … and if you’re a procrastinator at heart, that may mean you haven’t put together a marketing plan yet for 2017. With parties, last-minute gift-buying and end-of-year obligations in the next two weeks, the idea of putting together a plan at this point may seem like too … Continue reading
WordPress, originally conceptualized as a blogging platform, has matured into the name in website content management due to its customizability, scalability, and most importantly its intuitive user interface. In fact, as of November 2015, 25 percent of all sites across the web were powered by WordPress.
WordPress is a true Content Management System (or CMS), meaning … Continue reading
You’ve got Twitter, LinkedIn, Facebook and Pinterest accounts . . . and they’re all taking time. You know you need to keep up with social media, but you (and your already overworked marketing team) just don’t have enough hours in the day to get everything done.
The good news is, you’re surrounded by a team of … Continue reading
For the second year in a row, Byers Creative, a full-service design and communications agency, has earned the title as one of TB&LN’s Best Places to Work and if you talk with their employees, it’s pretty clear as to why.
“The environment that Angela and Mike have created is one of respect and openness – I … Continue reading
Social media can help you tell the story of your brand, engage your customers, promote events and bring more traffic to your website. But with new platforms appearing all the time, it can be difficult to know where to focus your efforts and put together a social media plan that actually works.
If you or your … Continue reading
Great design makes an incredible difference in how people see your company, your services and your products. Creating marketing materials for your business shouldn’t just be about making something attractive or “pretty” – the design is much more important than that. Why?
Because great design influences behavior and gets people to do what you want.
That’s why … Continue reading
If you’ve gone through the process of creating a logo for your company, you know the time and effort that’s involved. Once you’ve established your company brand and have a sense of how that brand should be presented in your marketing, you’ll want to make sure that all your employees are aware of how to … Continue reading
Are you customizing your marketing efforts to match your customers’ needs? Using tools such as email to build loyalty and boost purchases from existing customers is one of the hottest trends in marketing right now.
For instance, imagine you have a customer who orders t-shirts on a regular basis from your website. There are plenty of … Continue reading
Is your website working hard enough for you?
Your site should be a 24/7 sales and marketing tool for your business, but if viewers can’t find what they’re looking for or get frustrated, they’ll leave. Fast.
In fact, recent research from Stanford and Missouri Universities showed that viewers size up your brand within the first 2.6 seconds … Continue reading
When it comes to social media, it’s easy to feel overwhelmed fast. It seems like every day there’s a new network. Plus, it’s often hard to determine how (or if) social media is “working” for you. Who has time for all of these?
Social media can be great for your business, but only if it works … Continue reading