It’s every marketer’s (and CEO’s) nightmare: In a flash, your company’s good name gets dragged through the mud due to an employee scandal, a faulty product, a poor online review or an unexpected event. No one wants to think about it, but it happens to the best of businesses – and with the range and … Continue reading
Just as many companies today outsource their accounting or IT services, more and more firms are taking a look at outsourcing their marketing. In addition, hybrid marketing strategies – where businesses combine in-house and outsourced marketing – are becoming more common.
There are many reasons businesses choose to outsource some or all of their marketing – … Continue reading
Think it might be time to outsource some of your marketing? Whether you choose to work with Byers or another creative firm, here are four tips that will help you get the most out of your partnership.
Talk – and listen
Ideally, your partnership with a marketing firm will develop into a true, long-term relationship that … Continue reading
Struggling to reach your target market? Before you revamp your marketing messages – or start any new campaign – take a look at these five steps for getting the word out to the right group:
Make sure you’ve identified a specific target group (or groups)Who is your target market? Is it men, women, parents, … Continue reading
How satisfied are your customers? Are they loyal fans who brag about you to their friends, or are they secretly upset over problems you don’t even know about?
You probably won’t know unless you ask.
If you haven’t reached out to your customers in awhile – or if you’ve never done a survey before – it’s time. … Continue reading
In our recent post about SEO, or search engine optimization, we explained a little bit about what search engines do and why SEO matters when it comes to your website. In today’s post, we’ll talk more about what “makes up” SEO and share some tips and best practices to keep in mind when you’re working … Continue reading
If you’ve worked on a website project with Byers, you’ve undoubtedly heard us talk about SEO, or “search engine optimization.” SEO is all about creating a website that search engines (like Google) and searchers (like potential customers) can find online. Why? Because we can design the most beautiful website in the world for you, but … Continue reading
The bad news: High-profile hackers are here to stay.
Last year, Burger King’s Twitter account was hacked (followed by intense media attention) and an attack on Jeep’s account soon followed. In January, social media platform Snapchat’s servers were attacked (and info for about 4.6 million members was compromised) and both CNN and Skype’s Twitter accounts (as … Continue reading