Within the big, often intimidating, world of social media there are new places for your business to really shine. Unfortunately, with this opportunity comes the risk of disconnecting from your target audience and ultimately losing their trust. To avoid this marketing landmine, keep your message in check.

If your business is utilizing multiple social media platforms, such as Facebook, Snapchat, Instagram and Twitter, the copy shouldn’t be identical, but the message should stay consistent. The problem with brand inconsistency is it leads to customer confusion. If a potential client doesn’t understand what your company’s values are, they can’t develop true brand loyalty.

You need a point person – someone who your business can turn to when it comes to content approval. That person will help decide the dos and don’ts of what your company will post. Will you respond to all reviews? Who will answer the direct messages sent to your business page? If your company hasn’t designated that person, strategize how you can maintain a consistent presence with different personalities managing the same account.

Don’t wait for content to happen organically. Put a plan on in place by creating a content calendar. There will always be sporadic share-worthy events that pop up unexpectedly (stray puppies wander into your office) but planning two to four weeks in advance for your social media content is ideal.

Stick with it! Review your social media analytics and figure out what is the best time and day to post for your audience. And when people respond, make sure you’re ready to engage with them. Whether it’s a private message or a comment that has a time sensitive question, be committed to giving your audience top-tier attention.

Are you too busy to continuously create new social media content, check analytics and respond in a timely manner to your clients? Well, that’s something we do here at Byers Creative. We’re your marketing team down the hall. Drop us a line, here.